![]() ![]() If we can learn anything from Rihanna's launch, it's that being inclusive totally sells: there have already been reports that all the darker foundation shades are quickly disappearing from shelves. That said, heritage brands like Make Up For Ever, Lancome, and MAC have been carrying diverse options for years. You simply enter information about foundation shades you have used in the past, and the tool provides you with a colour match across 1,577 brands and 68,000 makeup shades. Hayley Walker is also a fan 'I swear by Findation. ![]() While Rihanna is not the first to do this, many companies took time to gradually make shade additions. This site allows you to input your current shade of foundation and find its matching shade in another brand/formula. It's no wonder much of all the well-deserved hype surrounding Rihanna's Fenty Beauty is centered on the fact that she impressively debuted 40 foundation shades. Rihannas Fenty Beauty foundation comes in 40 shades, from the lightest pale to the deepest dark, and several have already sold out. It's even less promising for women with deeper skin tones - they're often left with only one or two options to pick from, even from brands with a large number of shades (and that's the best case scenario). Far too often, the only bottle for me has an ambiguous "medium" label, and I pick it up with fingers crossed, only to be disappointed. I own literally an entire shelf of foundations for this reason - and still, none of them feel quite right for my tan Filipino skin with reddish undertones. People of color know all too well the struggle of finding a foundation match. ![]()
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